Lead Creative Strategist (Performance Marketing)

About the job

Superside is hiring a Creative Strategist, Performance Marketing to lead the strategic thinking behind our clients' highest-volume, highest-velocity creative programs. You'll sit at the intersection of data and creative, turning performance signals from paid social, OOH, and programmatic campaigns into sharp, testable creative direction — while acting as a trusted strategic partner to the clients whose business results depend on it.

You'll run strategy across a portfolio of accounts at once, each producing a high volume of creative every month, and you'll be the person both the client and the creative team turn to when they need to know not just what to make next, but why.

What You'll Do

Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.

Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.

Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.

Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.

Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.

Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.

Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.

Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.